The Front Row Events
‘Front Row Events’ is a platform for extremely talented and individualistic international designers to showcase their collections in the Indian market. With the Indian fashion industry at an all-time high, it is essential to meet the gap of international talent showcasing to a well-travelled and educated market. Keeping in mind this new age, discerning and stylish set, they brought a mix of established, contemporary, eclectic and urban designers at their showcasing in Delhi and Mumbai.
For the first edition in Mumbai & Delhi the designers that were introduced through the platform are the perfect amalgamation of innovation and style whose designs would appeal to the new age, fashion forward set of India. They have dressed many celebrities like Sarah Jessica Parker, Sonam Kapoor, Malaika Arora Khan and also members of the royal family.
Front Row Events came to Creative Co to help assist them with Public Relations for the exhibitions in Mumbai and Delhi. Additionally the agency also helped them to bring in potential buyers for the exhibition preview. The Media strategy was to focus on a combination of things like profiling the owners and the designers along with making sure that the event is listing in key publications.
The same strategy was used across both markets as the agency tapped into Newspapers, Onlines and Wires for immediate effect following by Magazine interviews which spilled over a period of time.