Be Bajrang

CLIENT

BeBajrang is an all new, men’s accessories brand, which aims to redefine the style quotient for men. Arnav Jain, Managing Director of BeBajrang and an ex Investment Banker, traces his roots to revolutionize every millennial man’s trend. The products are beautifully crafted, and embrace the craftsmanship of handpicked stones and opulence with luxurious leather designs. The collection comprises of bracelets, neck chains, pendants and more.

OBJECTIVE

Creative Co. handled the launch of the brand through a consistent spread of feature stories. Along with this the agency also ran a Social Media campaign for the brand where they got a handful of influencers involved for a special campaign shoot. These shoot images were leveraged across social media and traditional media with key publication exclusives.

Influencer engagement continued with agency engaging select individuals to help promote the brand across key social media platforms. In the midst of all this, the agency made sure that PR visibility was consistent across publications.