Sternhagen is a premium brand for bathroom fittings committed to supply high quality products that enrich the daily bathroom experience. Born in 2012, Sternhagen brings together the best of German design and engineering, reflecting their philosophy of ‘Art Meets Engineering’. Since 2016, Sternhagen has been present in India with their flagship showroom in Ahmedabad, and the brand recently launched a showroom in Mumbai.
Creative Co. was approached to handle Sternhagen’s Social Media, Marketing & PR activities. Being a new entrant into the luxury market, the overall objective was to position and strengthen the brand in India.
Our goal was to ideate a unique campaign, which would catapult the brand quickly and effectively in the consumers eye. A 6 month target to achieve the desired objective was set.
For social media, our agency set the identity and look & feel for Sternhagen handle globally. We also defined the tone of the page, to correctly highlight the brands voice online. Our strategy was to reach out to the design fraternity, as well as consumers via advertising and other digital tools. Through PR, we were reaching out to the trade, decor and lifestyle fraternity, showcasing the brands collection and unique story angles, while working on a larger press event to announce their new collection. Creative Co. also worked on identifying innovative installation ideas to propel the brand forward.