Boutique Living, an aspirational brand launched by Indo Count to share its expertise in refined quality bed linen that is currently experienced by global home linen brands, now being introduced to the Indian consumer. With their robust R&D, technical know-how and in-house production, they offer highest quality in design and led by technology, their range of products promises a sleep experience like never before.
An apt messaging for the brand helped to set the tone and create an image for the brand during the launch. For a market that is dominated with a huge number of players, it was imperative to get select, but the right set of media audience that will help to introduce the brand with the positioning intended. Creative Co. devised a two-way PR approach that was divided between traditional & social media, followed by association with influencers to strengthen the category and reach out to a larger audience.