S M Associates

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WHO WE ARE

Creative Co. is a boutique brand consultancy that partners with luxury and lifestyle businesses across hospitality, fashion, and retail. With a portfolio that includes Hermès, Taj Group of Hotels, Rustomjee, Diageo, Christian Louboutin, Forest Essentials and more, we bring nearly two decades of experience in building distinctive, culturally attuned brand experiences.
Our core offering is now focused on setting up marketing operations for startup businesses—from brand positioning to hiring and training in-house teams. We also continue to consult existing brands on both online and offline strategy, collaborations and curated events, serving as a one-stop solution for brands looking to grow meaningfully in the Indian market.

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