Magic Bus approached Creative Co. to ideate and strategize a digital campaign for the ‘I am Hardwell – United We Are’ event in Mumbai, also known to be the World’s Largest Guestlist. Proceeds of the EDM concert, backed by Percept India, were extended to Magic Bus Foundation, an NGO engaged in the field of education for underprivileged children in the country. The main objective of this campaign was to raise funds for these children.
To highlight and support the cause we launched a digital campaign driven by using #magicbus. Faasos, the food mobile application pledged to donate Re.1 every time someone mentioned #magicbus across all social media platforms. #magicbus trended pan India for 3 days, with 30+ celebrities using the hashtag to build much-needed awareness around the cause.
It was the first time that a corporate, an NGO and Bollywood / Sports stars came together in a virtual environment to support a good cause. Listing a few names from the Bollywood/Sports Industry who showed their support were Sachin Tendulkar, Abhishek Bachchan, Hritik Roshan, Ranveer Singh, Akshay Kumar, Sonam Kapoor, Arjun Kapoor, Alia Bhatt, etc. This unique opportunity was an effort to drive the campaign to greater heights and raise more money and awareness.