Float is a travelling pop up concept, targeted at the cities elite, looking for a new clubbing experience within their city. To combat the timing policy in Mumbai where standalone clubs and bars are required to shut at 1.30 AM, Creative Co.’s MD Aneesa Dhody Mehta curated a luxury pop up nightclub concept to meet the need of the hour. Held in a 5 star establishments and open till the early hours of the morning, Float changed the way people partied in their city.
Float, conceptualized in August 2015, began in the ballroom of St. Regis, Mumbai, where Aneesa converted the venue into a rocking nightclub and invited friends via guest list only. The first party saw over 2,000 + people at the door, waiting to get in. The pop up has seen immense success, expanding to cities such as Bangalore, Hyderabad, Delhi and Goa, with strategic partnerships in place to ensure each event follows the same success as the Mumbai model.
Float was borne with the intention to create international experiences locally, focusing on VIP table service, high energy entertainment, and most importantly crowd control. With over a 1800+ people in attendance for each event, including Bollywood & Sports personalities, HNI’s, industrialists, trend setters and the fashion fraternity the IP has grown from strength to strength and earned a revered reputation in each of the cities it has established presence in.