Élan is a refreshingly happy, home decor and gifting brand, made with love, style and panache! Meticulously designed and manufactured by founder and designer, Vidushi Gupta Agarwal, the brand features a wide range of home accessories, also specializing in unique wedding boxes, baby birth announcements and birthday party return gifts. They can customize anything to suit your theme and add a unique dimension to the occasion.
Élan being a ‘one-man show’ run by Vidushi, Creative Co. was brought on-board to help bring the brand into the limelight, while giving the activities structured approach.
The PR and Marketing activities engaged in for Élan were focused, with the primary intention of introducing the brand to the correct target audience, and creating awareness.
Creative Co. concentrated its efforts to promote the brand’s products and spokesperson effectively. Media initiatives were undertaken to ensure product placements and brand stories. Also, to achieve the same, gift hampers were sent out to a curated list of potential clientele prior to the gifting/ wedding season.
Additional activities such as brand partnerships and collaborations, exhibitions, influencer engagements, and focused B2B targeting were conducted as well.