Simone founded Decor with her husband Ajay Arora 18 years ago. While the brand soared to great heights internationally and nationally, she always dreamt of creating a brand that epitomized her own style and personality – SIMONE culminates all that and more. Her natural flair for creativity, passion for all things beautiful, and design experience with a matchless eye for detail and passion, fused into the creation of the brand. Her store Simone represents contemporary global styles, serene settings and eclectic home concepts.


Creative Co. was approached to handle media communication and influencer invitation for the Mumbai store launch.


Creative Co. single handedly managed the influencer and media invitations for the event . The key objectives were to establish a combination of good media visibility for Simone Arora and her brand in conjunction with bringing in the media’s top influencers to the event. Understanding the exclusivity of the event , Creative Co. team made sure that only the crème de la crème of the industry attend the event and all the leading publications and mainlines featured the launch.