The SoulTree® range of products is developed by Vedicare Ayurveda Pvt. Ltd., a pioneer in the production and export of organic Ayurvedic products. The products are crafted from natural origin ingredients, using natural oils and carefully selected Ayurvedic herbs, which are grown organically or wild-crafted in the Himalayas. No artificial colours, fragrances or harmful preservatives are added, and the products are paraben and silicone-free, as certified by BDIH.
The objective was to promote SoulTree® foray into the Mumbai market via their products. The agency was also to promote the brand’s spokesperson in the media.
To highlight the products and availability in the city, Creative Co. targeted newspapers, magazines and online portals for strategic product placements. The agency also set up introductory meetings for the brand spokesperson with priority publications.