Forest Essentials is a traditional and authentic luxury Ayurvedic skin care brand with its foundations in the ancient science of Ayurveda. A pioneer in the Luxury Ayurveda segment, Forest Essentials has become the quintessential Indian Beauty Brand where secrets of ancient Ayurveda have been brought to life through pain-staking research and made available to modern day customers.
The objective here was to promote Forest Essentials’ latest range of products across media verticals like mainlines, magazines and online portals. The brand also wanted to promote Dr. Ipshita Chatterjee, the on-board Ayurvedic consultant, as well as the travelling spokesperson.
Creative Co.’s strategic exercise involved focused PR efforts in promoting the products through effective placements across newspapers, magazines and target websites. Industry and trend story participation for Dr. Ipshita were carried out on an on-going basis. The agency also set up relationship meetings with key publications for the travelling spokesperson.