The eponymous label, Ritika Mirchandani, launched in 2009, in an effort to capture modernity and femininity. An infusion of vibrant and dramatic colours, soft, drapy fabrics and intricate embellishments, Ritika merges all aspects of traditional Indian fashion with modernity to give her collections a twist. Her garments have been seen on many Bollywood faces such as Anushka Sharma, Nargis Fakhri, Aditi Rao Hydari, Pallavi Sharda, Amrita Puri and Kajal Agarwal to name a few.
Creative Co. came on board with the designer to assist with the execution of all PR activities for the label’s showcase at Lakme Fashion Week in 2014.
To help the designer and the brand break through the massive Fashion Week noise, the agency executed a combination of exclusive stories, Page 3 exposure and larger relevant stories pre, during and post Fashion Week. The agency also assisted with media co-ordination for Fashion Week’s press conference, and the day of the showcase, including media invites and press kits.