KENZO x H&M
High street giant H&M is eponymous for churning out fast fashion and basic clothing at affordable price points. In the past few years, H&M has been recognized for collaborating with luxury houses like Lanvin, Balmain, Marni , to name a few for a limited edition capsule collection . People have been queuing up outside the doors of H&M worldwide during every collaboration launch in order to snag a piece of the collection.
Creative Co was approached by the team of H&M to introduce the KENZO*H&M capsule collection to a selected list of press, influencers and bloggers in Mumbai.
In keeping in sync with the collection, Creative Co zeroed in on a warehouse looking venue ,Cafe Zoe to roll out the event. The highlight of the event was its jungle inspired Photo Booth where every leaf was handcrafted and painted with the collection’s bold prints. Food truck inspired canapés and flower infused beverages were passed around while guests got to have the first look of the collection in India.