Gemfields is the world’s leading supplier of responsibly sourced coloured gemstones, headquartered in London. The brand specializes in high-quality emeralds and amethysts from Zambia and more recently rubies from Mozambique.



Creative Co. assisted with a Press Conference & Auction held in support of the Mahindra’s charity, Nanhi Kali, with Chitrangada Singh as the brand ambassador of the project. The auction, featured bespoke & customized pieces from 10 of India’s most renowned jewelry designers, hosted by international auction house Christies, with personal invitations being extended by Mr. and Mrs. Mahindra.  Creative Co. was involved in the entire conceptualization, ideation & execution of the main auction & dinner event held at a prominent South Bombay 5 star hotel, along with consulting support to the client in terms of venue closure and liquor sponsorship leads among other aspects.


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