Faberge

CLIENT

The House of Fabergé is synonymous with their ever popular jewel encrusted Fabergé eggs. Steeped in Imperial Russian history, Fabergé is at the top end of the luxury goods market, offering the finest jewellery that money can buy, and made from the most exquisite gemstones.

OBJECTIVE

For their first foray into the Indian market, Faberge enlisted Creative Co.’s services to introduce the brand to a selected list of press and HNI’s of Mumbai.

STRATEGY

Keeping in mind the heritage of the brand, Creative Co. chose Taj Palace, Mumbai as the venue for the events which were spread over three days. The Princes Room, which overlooks the Gateway of India, was adorned in white and pink florals and the entire space was converted into a cozy living room. A section of the space by the window was cordoned off for the jewelry display.

The first day started with a press conference, over high tea for select media editors. In the evening the brand welcomed the cities elite, over intimate cocktails and hors d’oeuvres. Guests interacted with Faberge’s Curatorial Director, Archduke Dr. Geza and CEO Sean Gilbertson while previewing the jewelry. The gentle sounds of the Sitar combined with the sweet scent of Faberge’s candles, glittering jewelry and watch pieces and deep conversations made for a memorable evening.

Over the next two days, the brand hosted private viewings with cities top families, in attendance. Creative Co. was as involved in the entire conceptualization, ideation & execution of all the events along with consulting support to the client in terms of venue closure, menu detailing among other aspects.