Blues Jewellery Company


Blues Jewellery Company (BJC) is synonymous with timeless elegance and contemporary design, combined with the ingenuity of skilled craftsmen to create unique diamond, polki and gold jewellery. The company philosophy is defined by pure sophistication, impeccable workmanship and meticulous attention to detail.



The objective here was to promote the Delhi-based brand nationally, through relevant media.



Creative Co.’s strategy was to differentiate BJC from its other competitors by executing a seamless approach through PR and Social Media activities that would strongly position the brand in a way which would appeal both to the traditional jewellery buyer as well as the fashion forward client. Targeted product placements and participation in industry and trend stories were the main focus by which the brand was highlighted in target publications.