Asado, Mumbai’s first upscale South American restaurant launched on 1st February 2015. Situated in the heart of Bandra, the restaurant promises to deliver an authentic culinary experience to patrons.
Given that this was Balu Hospitality’s first venture into the luxury space, Creative Co. was brought on board to formulate and execute a launch plan in a manner befitting its ‘luxury’ positioning, as well as sustain the visibility and excitement.
Creative Co. conceptualized and executed a strategy that propelled the brand’s visibility by engaging the restaurant in multiple media related activities. The brand was introduced via a special Media Preview for select influencers, which culminated in media reviews, brand stories, industry and trend story participation and more. Consistent exposure and key messaging through unique pegs and concepts created by the agency have also helped the brand tremendously since its inception.