KOKO, a posh Asian restaurant and bar, is situated in the midst of a corporate and lifestyle address in Mumbai, and largely offers Cantonese fare with Japanese varieties. KOKO is a transformative and experiential lifestyle outlet and more than just a dine-in, because today, guests are keen to savor a complete experience, where great food is mixed with equally good drinks, and supported by a fun vibe.
Creative Co. was appointed to handle the brands marketing and event activations, along with its social media platforms.
With a brand as exclusive as KOKO which is frequented regularly by celebrities and VVIPs, the strategy was one of restraint and careful consideration so as to not dilute the brands image. Creative Co. executed very select events, to position KOKO as a happening, trendy restaurant in Mumbai, reaching out predominately to influencers and HNI’s.
Creative Co. was also responsible for redefining the restaurant’s visual tone through its social media while promoting KOKO’s offerings through all the channels and increasing customer engagement. We also introduced video content to KOKO, which was well received by the page’s followers.