Public Relations

For clients who want both global and local capabilities, particularly in the lifestyle, premium and luxury sectors, Creative Co. provides public relations and brand building services to some of the most exciting emerging talent and established global brands, collaborating with them to define their unique visions and communicate these broadly across editorial, digital and VIP strategies.

Our expert approach and strategic insight gives clients the confidence that we can deliver successful campaigns with the desired outputs. The hallmark of our work is highly planned activities that build our client’s brands in the minds of their target consumer. We have a proven track record in building and growing brands in a controlled, polished and measured way. As a medium sized agency, our highly individualised service creates unique and bespoke campaigns, coupled with a personal level of care and attention of a boutique agency, with the weight, experience and global contacts of a large agency.

Before developing our strategic PR recommendations, primary and secondary research utilizing proprietary tools and trade/industry reports are executed to learn more about the brand’s target consumers, its perception in the marketplace, and how it fares against competitors. Whether working directly with the designer, in-house marketing or PR, our teams realise immediate and long term goals and eventually becoming an integral part of our clients businesses, we advise on a comprehensive global vision for a brand and tell these stories in exciting and effective ways.

Our approach can be broken into several service areas that enable us to create powerful stories about a brand and its products/services. Our intention is to create an emotional connection with target consumers at a time and place when it is most important to them, thereby allowing the brand to achieve relevancy and differentiate itself from the competition.

  • Media Reputation Management
  • Communications Strategy and Implementation
  • Global Media Outreach
  • Media Tool kits and Campaign roll-outs
  • Brand and Product Launch
  • Brand Repositioning
  • Media Briefing and Content Creation
  • B2B Communications and Industry Engagement
  • Brand Promotions
  • Crisis Communication
  • Influencer Engagement
  • Marketing Collateral
  • Media Training
  • Press Interviews
  • Press Trips
  • Media Interactions
  • Editorial Placements
  • Media Monitoring
  • Strategic Partnerships and Collaborations