LabelCentric

CLIENT

LabelCentric is a re– commerce portal selling authentic pre-loved designer accessories. LabelCentric curates the world’s most exclusive brands such as Chanel, Louis Vuitton, Gucci, Dior, Prada and many more, sourcing the best deals where people can save up to 80% off the original retail price.

OBJECTIVE

Creative Co. came on board to promote the LabelCentric Celebrity Closet campaign. The campaign comprised of Bollywood celebrities and Fashion influencers, coming together to raise money for various charities, by donating their gently used products. These products were sold on www.labelcentric.com, via a sale format for a limited time. Creative Co. was assigned to ensure the campaign was activated via press and social media effectively, and to garner maximum sales and visibility for LabelCentric Pan India.

STRATEGY

We used a multi-tier approach, using social media marketing and advertising, a robust yet highly curated influencer outreach program, as well as extensive PR campaign focusing on Bollywood and Lifestyle media specifically. Creative Co. ideated an online strategy for celebrities with specific visual and content banks and worked alongside them to promote the campaign. Our agency also created a hashtag #LCCelebrityCloset which trended Pan India. We also garnered nearly two dozen features across print, online and radio, resulting in thousands of people daily, flocking to the website.