Bardo
CLIENT
A luxury beach club and restaurant at Ashvem beach, Goa, Bardo boasts of a 100ft pool, eight private cabanas with butlers, barbecue grills and a beautiful restaurant. Bardo is a destination that aims to engage the luxury traveler.
OBJECTIVE
The objective entailed positioning the property from the onset and strategizing brand alliances and collaborations to accentuate and establish the image of Bardo.
Creative Co. was to look into the pre – launch as well as launch activities and was responsible for the top of mind recall of the property with Indian and foreign clientele.
STRATEGY
Creative Co. formulated and executed a comprehensive PR and social media plan along with the on ground launch event. In addition to this a key part of the strategy was to organize various events at regular intervals to keep the guests drawn to Bardo as well as continuously develop a greater reach.
Social media was of utmost importance with Goa being a ‘holiday destination’ guests could keep track of special events and offerings , and connect with the brand for inquiries and reservations through their Facebook page.